Page of Your Site Needs a Call to Action
Hey, I'm Joel. Over the last 12
years, I've worked on over 370 websites. Many of my
clients are business owners who already had a website, and
it redesigned. Know what I've noticed with the majority
of my redesign clients? Most didn't have a call to
action on every page of their website. So what is a
"call to action," anyway?
In a nutshell, a call to
action is when you ask the person visiting your website to
do something. To perform an action. That action might
be for them to call you for more info, to send an email, to
fill out a form, to make a
purchase, or to take some other step. But do you
really need to tell people what to do next?
You need to tell people
what their next step is. First off, NEVER assume that someone
who visits your website knows what the next step to take is.
Tell them exactly what their next step should be. That step
Call us now at [phone
your free quote
Email us for a free
Fill out the following form
for more information
Visit our Products page to
make a purchase
Should the Call to Action Go on Every Page?
There are different answers to this question. You can have
more than one call to action on every page of your
website. You can have a button or graphic somewhere
on the page that tells people what they can do for a free
quote, or more info (call us, email us, and how they can
But one of the best
places for a call to action is after you have provided your
with some basic information. That info would be what you're offering,
why they need it, and why you're the best business to get
that product or service from.
A few business websites
have their call to action at the very start of the text on
a page of their website. But the problem is that
they haven't properly built up desire in the site visitor
yet, to make them want to call. Before you ask them
to take the next step, make sure that you've captured the
interest of each visitor to your website.
The text on your
homepage (or any major service/product page) should:
Have a title that
Let the site visitor
know what you offer
Tell people what's in
it for them if they buy your product/service
Stress how this
product or service will make their life better
understand why they should buy from you and not a
guarantees you offer (money-back, warranties, etc)
include a positive comment from a past client
By that point, you've
built up the interest of your website visitor.
You've helped that person understand why they need what
you're selling, and why you're the best business to offer
it to them. That's when they should see your call to action.
How Should You Word
Your Call to Action?
Just ask yourself what
you would like that person visiting your website to do
next. If you sell a product online, you might ask
them to make a purchase. If they need to place an
order over the phone, ask them to call you. If you
want them to learn more about your products or services,
ask them to email you or fill out a brief contact form.
When possible, you want
to create a sense of urgency in your call to action.
What that means is that you should help them understand
why they should call or email you now instead of later.
What do they stand to lose if they put off contacting you?
Could they possibly lose money, let a problem get worse,
or not have peace of mind until they contact you? Are you running a
temporary sale or special that will be over soon? People
are more likely to follow your call to action if you
stress why they need to act now.
In summary, try to
include a call to action on every major page of your
website. After you've built up desire for your
product or service, tell your site visitors what their
next step is. When possible, tell them why they
should act now, rather than later.
Questions About Getting More From Your Website?
Call Delta Creations today.
We have developed over 370 websites since 2001, for clients
across America and worldwide. Call 225-337-4360 now or
email us if you have questions about our services.