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First Page of Google... Guaranteed?

So you want your website to show up on the first page of Google's results? Or someone already offered to get you those results, guaranteed? Then you absolutely need to read what I'm about to tell you.


I'm Joel. I've been designing websites for more than 14 years. Over the years, I've gotten hundreds of client websites on the first page of Yahoo, Bing, and Google. And in the same time, I've seen countless internet marketing companies advertise that they can guarantee first-page results on Google for any type of business. But there's something that these companies won't tell you, at first anyway.


"First Page Results Guaranteed" Claims are Misleading


There. I said it. Any web design or internet marketing company that guarantees you first page results is almost always giving the wrong impression. This type of pitch usually falls under any one of three main categories. Here's what's wrong with them.


Problem #1: You Aren't First Told that You Have to Pay for Ads


If you do a search for a specific type of business (like "plumbing company"), Google usually provides you with three different types of results on their first page. The first is ads, which business owners pay for. Another is map results, with a small map showing the location of a few businesses in your area. And finally, "organic" results that no one has to pay Google for. These are often sites for companies or business directories.


So when an internet marketing company offers to get you on the first page of results, they don't always mention at first that you will have to pay Google every month. Or pay them, and they'll pay Google on your behalf. The internet marketing company will pick the words that you want to show up on the first page of Google for. And they will "bid" against competing businesses so that your ad at least shows up on the first page of results. But if someone clicks on your ad, you get charged. So how much does that cost?


If you offer an extremely rare service - like babysitting pandas - Google may only charge you 10 cents every time someone clicks on your ad. But if your business has local or national competition (plumbing, restaurant, construction, etc) it can easily cost you as much as $5.00 every time one person clicks on your ad. Law firms? They often pay as high as $10 to $50 for just one ad click. Plus there's no guarantee that the person who clicked your ad will even decide to use your product or service. So here's the problem. 


The problem is that many internet marketing companies don't tell you right away that they expect you to do "pay per click" advertising. Sure, they can bid high on ads and get you on the first page of Google. But for your ad to stay on the first page of results every day of the month, it can cost you hundreds or thousands of dollars monthly. And you may not pick up even one new customer from all that advertising.


Problem #2: You Get Good Results - but for the Wrong Keywords


Let's say that you own a plumbing business. Your existing customers already know who you are. They know how to find your number if they need your services again. The reason why you pay for advertising is because you want NEW customers. Only some internet marketing companies can't seem to figure this out. Here's what they do.


Some website promotion companies can get you on the first page of Google's non-paid results (no ads needed). But what they may not tell you up front is that they mean you will get first page results for a search of your business name. Which is easy to do, because no other business in your area has the exact same name. So of course you'll be on the first page of Google for that type of search - there's no competition.


Sometimes an internet marketing company will show off that they got a client first page results for an extremely rare set of keywords. Like "plumbing company that can install a Disposamatic brand garbage disposal in my sink." Again, there's little to no competition for these types of searches. Because almost no one out there is searching for that. That's why you need to ask about "broad" keyword searches. What do I mean by that?


If you're a plumber, broad keyword searches may include "plumber," "plumbing contractor," "leak repair," "water heaters," "toilet repair," "commercial plumbing," "garbage disposal installation," and so on. These are the things that a new prospective customer will be searching for. Highly-specific keyword searches can help, but you want to make sure your site can be found by someone doing a broad search.


Problem #3: No Company can Promise Non-Paid First Page Results


I design websites, plus offer services that get my client sites to rank well on Google. When I redesign someone's website, there's a 100% chance that I can get the new site to rank better on Google than it did before.  And I've gotten hundreds of client websites to show up on the first page of Google in the non-paid organic results for broad keyword searches related to their services or products. But I don't promise first-page results. Here's why.


Google often changes how their search results are provided. There are techniques I use to get a site ranked well. But only the programmers working for Google know exactly which sites will get the best results, and why. So unless your internet marketer's name is Matt Cutts (the search results expert working for Google), you can't be promised non-paid placement on Google's first page. At least not for competitive keyword searches, or for years at a time.


First page results are possible. I've done it for my clients. But I can't guarantee those results, because that would be misleading. Some internet marketing companies make that guarantee, anyway. Maybe they're hoping they'll get good results. Maybe they're hoping you won't ask for a refund if they don't. But it's still misleading.


Here's the Bottom Line About First Page Results.


When you're ready to contact a web design or  internet marketing company, ask them two simple questions about how they will get you ranked on Google:


1. Will I have to pay extra for advertising, like pay-per-click ads?


2. Will I get good results for competitive keyword searches related to my business, rather than just a search for my business name or extra-specific searches?


If they tell you that they'll set up Google ads for you, then they aren't promising you organic results. It means you'll have to keep paying them or Google if you want to stay on the first page of results. And that doesn't even guarantee you will get new customers.


And if they say they will get you on page one of Google, but only for non-competitive keyword searches, you may find that to be a waste of time and money.


Get Free Info on Google Promotion Now

As I said at the start, I'm Joel. I'm the owner and head web developer of Delta Creations. My company has developed almost 400 websites for clients across America and worldwide since 2001. You and I should talk about your business promotion needs.


There's no charge to ask me questions, and you aren't obligated to become a client. There's nothing to lose, so call me now at 225-337-4360, or just fill out the easy contact form below.






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