First Page of
So you want your website to
show up on the first page of Google's results? Or someone
already offered to get you those results, guaranteed? Then you
absolutely need to read what I'm about to tell you.
I'm Joel. I've been
designing websites for more than 14 years. Over the years,
I've gotten hundreds of client websites on the first page of
Yahoo, Bing, and Google. And in the same time, I've seen
countless internet marketing companies advertise that they can
guarantee first-page results on Google for any type of
business. But there's something that these companies won't
tell you, at first anyway.
Results Guaranteed" Claims are Misleading
There. I said it. Any web
design or internet marketing company that guarantees you first
page results is almost always giving the wrong impression.
This type of pitch usually falls under any one of three main
categories. Here's what's wrong with them.
Problem #1: You Aren't
First Told that You Have to Pay for Ads
If you do a search for a
specific type of business (like "plumbing company"), Google
usually provides you with three different types of results on
their first page. The first is ads, which business owners pay
for. Another is map results, with a small map showing the
location of a few businesses in your area. And finally,
"organic" results that no one has to pay Google for. These are
often sites for companies or business directories.
So when an internet
marketing company offers to get you on the first page of
results, they don't always mention at first that you will have
to pay Google every month. Or pay them, and they'll pay Google
on your behalf. The internet marketing company will pick the
words that you want to show up on the first page of Google
for. And they will "bid" against competing businesses so that
your ad at least shows up on the first page of results. But if
someone clicks on your ad, you get charged. So how much does
If you offer an extremely
rare service - like babysitting pandas - Google may only
charge you 10 cents every time someone clicks on your ad. But
if your business has local or national competition (plumbing,
restaurant, construction, etc) it can easily cost you as much
as $5.00 every time one person clicks on your ad. Law firms?
They often pay as high as $10 to $50 for just one ad click.
Plus there's no guarantee that the person who clicked your ad
will even decide to use your product or service. So here's the
The problem is that many
internet marketing companies don't tell you right away that
they expect you to do "pay per click" advertising. Sure, they
can bid high on ads and get you on the first page of Google.
But for your ad to stay on the first page of results every day
of the month, it can cost you hundreds or thousands of dollars
monthly. And you may not pick up even one new customer from
all that advertising.
Problem #2: You Get Good
Results - but for the Wrong Keywords
Let's say that you own a
plumbing business. Your existing customers already know who
you are. They know how to find your number if they need your
services again. The reason why you pay for advertising is
because you want NEW customers. Only some internet marketing
companies can't seem to figure this out. Here's what they do.
Some website promotion
companies can get you on the first page of Google's non-paid
results (no ads needed). But what they may not tell you up
front is that they mean you will get first page results for a
search of your business name. Which is easy to do, because no
other business in your area has the exact same name. So of
course you'll be on the first page of Google for that type of
search - there's no competition.
Sometimes an internet
marketing company will show off that they got a client first
page results for an extremely rare set of keywords. Like
"plumbing company that can install a Disposamatic brand
garbage disposal in my sink." Again, there's little to no
competition for these types of searches. Because almost no one
out there is searching for that. That's why you need to ask
about "broad" keyword searches. What do I mean by that?
If you're a plumber, broad
keyword searches may include "plumber," "plumbing contractor,"
"leak repair," "water heaters," "toilet repair," "commercial
plumbing," "garbage disposal installation," and so on. These
are the things that a new prospective customer will be
searching for. Highly-specific keyword searches can help, but
you want to make sure your site can be found by someone doing
a broad search.
Problem #3: No Company
can Promise Non-Paid First Page Results
I design websites, plus
offer services that get my client sites to rank well on
Google. When I redesign someone's website, there's a 100%
chance that I can get the new site to rank better on Google
than it did before. And I've gotten hundreds of client
websites to show up on the first page of Google in the
non-paid organic results for broad keyword searches related to
their services or products. But I don't promise first-page
results. Here's why.
Google often changes how
their search results are provided. There are techniques I use
to get a site ranked well. But only the programmers working
for Google know exactly which sites will get the best results,
and why. So unless your internet marketer's name is Matt Cutts
(the search results expert working for Google), you can't be
promised non-paid placement on Google's first page. At least
not for competitive keyword searches, or for years at a time.
First page results are
possible. I've done it for my clients. But I can't guarantee
those results, because that would be misleading. Some internet
marketing companies make that guarantee, anyway. Maybe they're
hoping they'll get good results. Maybe they're hoping you
won't ask for a refund if they don't. But it's still
Bottom Line About First Page Results.
When you're ready to
contact a web design or internet marketing company, ask
them two simple questions about how they will get you ranked
1. Will I have to pay extra
for advertising, like pay-per-click ads?
2. Will I get good results
for competitive keyword searches related to my business,
rather than just a search for my business name or
If they tell you that
they'll set up Google ads for you, then they aren't promising
you organic results. It means you'll have to keep paying them
or Google if you want to stay on the first page of results.
And that doesn't even guarantee you will get new customers.
And if they say they will
get you on page one of Google, but only for non-competitive
keyword searches, you may find that to be a waste of time and
Get Free Info
on Google Promotion Now
As I said at the start, I'm
Joel. I'm the owner and head web developer of
Delta Creations. My company has developed almost 400 websites
for clients across America and worldwide since 2001. You and I
should talk about your business promotion needs.
There's no charge to ask me
questions, and you aren't obligated to become a client.
There's nothing to lose, so call me now at 225-337-4360, or
just fill out the easy contact form below.