to Know the Cost of a Restaurant Website?
You're here because you
would like to know what a new restaurant website will cost.
I'd be happy to give you the answer. I'm Joel. I'm a web
designer, but I've also worked as a waiter and bartender. Not
only can I help you out with answers to website questions, but
I also know a bit more about what you do than most web
designers. So here's the deal...
The cost of a restaurant website usually
How custom the graphic
How many pages the website
If the company designing
your site will also write the text.
If the website will be set
up to rank well on search sites like Google.
I'll keep it simple. The
more time someone spends designing all the graphics (images)
for your website, the more your budget should be. And the more
time they spend creating different pages for the site, the
more it will cost.
Not all restaurant owners
and managers write the text for their websites. So a web
design company may charge extra to write it for them. As far
as getting your website found on search engines like Google,
Yahoo and Bing, that can also affect the price.
So here's what you can expect to pay for a
Most web design companies
in the United States charge $3,000 to $8,000 on average for a
restaurant website. But don't run off if that seems high,
because that's not what our average website costs. Let me
break it down.
There is no "standard"
hourly rate for website design and marketing services. Web
design companies simply decide what they will charge you for a
website, or optional services you may need. It's not unusual
for our clients to tell us that another web design company
quoted them $20,000 for a website. You can buy a brand new car
for that much money.
Most of our restaurant
clients pay about $500 to $3,000 for a completely custom
website, on average. And we've been designing restaurant sites
since 2001. In fact, we don't even charge our restaurant
clients to get their websites to show up well on search sites
like Google, Yahoo and Bing. We don't charge them to write the
text for their sites. So why are our prices so different?
Here's why we charge less for websites than
There are two big reasons why our websites don't cost as much
as what many other designers will charge you.
Reason #1 is that we don't
need a bunch of people, each paid a salary, to work on your
site. If I'm handling your project, chances are that I won't
need help. I'll design the graphics based on how you'd like
the site to look. I'll use advertising psychology when I write
the text for each page, to make people more likely to visit
your restaurant. I'll also "optimize" your site so that it can
rank well on search websites. So we don't have to inflate our
quotes just to make sure five different people can get paid to
work on just one project.
Reason #2 is that we don't
pay to advertise our company. Not a penny. We don't pay for
magazine ads, phone book ads, mailers. Not even those
advertisements that show up at the top and right of Google's
results. That's because we know how to get websites, including
our own site, to show up well on search engines. That's how
you found our site in the first place, right?
Well not all web design
companies know what we do about internet marketing. So what do
they do to get found? They pay money to Google, Yahoo and Bing
so that their site shows up at the top of the results. They
didn't earn that spot by understanding how search engines
work. They paid for that spot. And that type of advertising
costs those design companies money. Guess how they make that
money back? They charge their clients high rates for websites,
so they can keep advertising. Since we don't pay for
advertising, that means you pay less for your website.
What about web designers that charge a monthly fee?
Not every web design company asks you to pay a few thousand
dollars for a website. Some of those designers will just ask
you to pay a "small" monthly fee. What could be wrong with
that? Let me tell you.
Many of the websites offered at a monthly fee are not custom.
By that, I mean that the sites are based on a pre-made
"template" that they simply add your business name to. This
means that another restaurant in your city could potentially
pay for a website with the exact same layout as yours. Even
worse, potential customers may even think that you "stole" the
idea for your site from another restaurant.
Also, some of these
pre-made sites may not be set up to rank well on Google. So
what ends up happening? You pay a monthly fee for a website
that isn't even helping you get new customers. What good is a
website if it can't easily be found? But that's not even the
biggest problem with paying for a website monthly.
The main problem with
monthly fees are what you end up paying in the long run. Let's
say that you find a company willing to charge you only $50 a
month for a restaurant site. Sounds inexpensive, right? Well
just consider that after 10 years, you will have spent $6,000
total for a generic website. Instead, you could have paid only
$1,000 or $2,000 for an original-looking website that was
yours to keep forever.
have questions about getting a website?
I'd love to hear from you.
As I said at the beginning, I'm Joel, and I'm here to help. If
you would like answers to others questions, or even a free
quote on a website, please call me directly at 225-337-4360
right now. You can also
send us an email for more info.